Creative Designer
General Motors

June 2014-Present

Warren, MI

Brand ID and Badging

• Lead the development and evolution of Cadillac’s global brand identity, ensuring consistency across all vehicles, markets, and customer touchpoints.

• Design and modernize emblems, propulsion/torque badges, and trim identifiers that elevate Cadillac’s premium positioning and brand recognition.

• Create and specify custom typefaces and lettering systems for Cadillac, ensuring typographic consistency across digital, print, and physical vehicle applications.

• Partner with suppliers to deliver high-fidelity executions of badges and fonts, overseeing tooling, materials, and advanced finishes such as chrome, faceted metals, and Mondrian-inspired color inlays.

• Collaborate with engineering teams on 3D math data, tolerances, and attachment strategies, ensuring brand design intent is fully realized in production.

• Direct appearance reviews and prototype evaluations, protecting Cadillac’s design DNA while upholding manufacturing quality and durability standards.

• Research and introduce innovative materials, typography solutions, and surface treatments that keep Cadillac competitive in the luxury segment.

• Benchmark competitor branding and badging to position Cadillac as an industry leader in premium identity design.

• Serve as the primary design authority for Cadillac brand identity, guiding cross-functional teams and mentoring junior designers on best practices in typography, badging, and branding execution.
  

Corporate ID and Graphic Studio

• Worked on brand identity projects and graphic themes to solve design solutions for internal and external General Motors programs.

• Attended meetings and prepared presentations for concepts and ideas in both two and three-dimensional renderings.

• Designed the logo for the General Motors 500 Million car celebration.

• Worked with the General Motors Urban Active Solutions team to help develop visuals for “Maven”, a new vehicle access technology that will have broad applicability for car-sharing services.

• Shot and edited video footage for the team to present to Executive Leadership.

• Worked with the General Motors Global Business Services team to create a new interface design for the Accounts Payable portal. Also, created wireframes and a style guide for the IT team to use in creation of the portal.

• Designed the logo for the 2015 General Motors Women’s Leadership Summit and was recognized at the event by Director of Global Diversity Marina Shoemaker. Also, designed the logo for the General Motors OpEx (Operational Excellence) program.

• Regularly partake in recruiting presentations to local schools on my career as a woman at GM Design

Lead Graphic Designer
Signarama

May 2013-October 2014

Troy, MI

• Visualized and created designs for a large variety of companies locally to nationwide. Designs were utilized for technical print, cut, electrical, routed and engraved signage.

• Responsible for completely re-branding the company with updated image to conform to corporate identity requirements. Maintained timeline and visual board to keep projects on schedule.

• Helped to launch a user friendly, e-commerce website for new division. Supported with product imaging and content.

• Conducted one on one design meetings with clientele and peers to formulate effective visual design tailored to their needs. Directly offered suggestions for updating image to new and modern style all while maintaining integrity and usability. Continued efforts through proofing, production and completion of orders.

• Prepared files in proper format for production on several unique digital output devices.

• Communicated with internal salesmen, project and production managers to meet and exceed monthly goals.

• Acted as the lead designer for the President to establish business, personal and conceptual graphics. Also, assisted in the design of many large-scale vehicles wraps.

• Managed marketing by creating videos, newsletters, blogs, trade show handouts & displays for several brands.

Programming Officer
AIGA Detroit

September 2012-June 2013

Detroit, MI

• Organized events and participated in fundraising activities, studio tours, and workshops throughout the Metro Detroit area.

Graphic Designer
Shantyboy Studios

January 2013-April 2013

Romeo, MI

• Worked extensively on rebranding of local businesses in Michigan developing creative solutions, both print and web based, as well as promotional material.

• As a result of the owner moving out of state, I left this position. I continue to complete freelance work for her.

Design Apprentice
Little Things Labs

August 2012-November 2012

Detroit, MI

• Designed various material for place-based community change initiatives in the Metro Detroit area.

International
Exchange Student
DeProgram

June 2012-July 2012

Den Haag, Netherlands

• Took part in a summer program that gave me the opportunity to visit Europe and work with Dutch designers for a month. Designers included Bob van Dijk and Toon Pfaall.

Graphic Design Intern
Hour Media

August 2011-December 2011

Royal Oak, MI

• Helped design and create concept of promotional material for various clients, as well as a cover for the book “Sex Lies and Negotiations” and “Eight Lessons I Learned in the Corners of the Field” by Nancy Fishman.

• Worked directly with the Art Director on spreads for the Somerset Collection Magazine, Millenia Magazine, Carolinas Golf Magazine and Royal Oak city calendar.

Marketing Intern
TNG Worldwide

June 2011-August 2011

Farmington Hills, MI

• Graphic Design and Marketing intern for a cosmetic and beauty supply distributor.

• Created marketing material along with the TNG business card designer and website designer for various salon and spas.